James Demetriades speaking on stage

E-Commerce Entrepreneur · Mentor · Brand Builder

James
Demetriades

Build Brands. Create Wealth. Own Your Future.

James Demetriades is an e-commerce entrepreneur, mentor and brand builder. He builds brands, advises founders and helps businesses grow online through AI, content, marketing and branding.

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Featured & Recognised In

James Demetriades in conversation, building in public

About James

An Operator Building In Public

James Demetriades is an e-commerce entrepreneur, mentor and brand builder who has built multiple seven-figure e-commerce brands and helped generate more than $10M in client results.

James started his first e-commerce business with his brother in 2019. Since then, he has been involved in building, operating and scaling online brands across multiple industries, working across product development, supplier sourcing, branding, content, customer acquisition and growth.

Today, James is building ZAROS, his luxury leather goods brand, and The Commerce Club, where he works with entrepreneurs and founders ranging from complete beginners launching their first product to established operators scaling six, seven and eight-figure e-commerce businesses. Alongside his own ventures, he continues to advise founders and businesses on building stronger brands, creating better content, improving their marketing and using AI to grow more effectively.

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The Track Record

Experience Backed By Results

300+ Brands Built

Scaled & Advised

Across James-owned and client businesses

$10M+ Client Results

Generated

Across e-commerce and online businesses

Multiple 7-FigureBrands

Built & Scaled

Across James-owned and client brands

7+ Years Experience

In E-Commerce

Building, operating and advising online brands

Client Success Stories

Hear From The Entrepreneurs James Has Worked With

Real experiences and real results from entrepreneurs building and scaling their businesses with James and The Commerce Club.

Reid Seddon

0 to $210,000+/month in 1 year

“We are super proud to work alongside James and The Commerce Club as we continue scaling to unimaginable heights. We’re super excited to keep working together.”

Joel Ringer

0 to £235,000/year in 16 months

“E-commerce has been a life-changing outlet for me to channel all of my energy into. My results are compounding every month - not just financially, but also in knowledge and opportunity.”

Tristan Van Den Berg

0 to $350,000+/year in 11 months

“When I came to critical moments in my business where I had to make a key decision, I was able to run that past James because I had access to him. Being able to check with him at crucial moments was absolutely mission-critical for me.”

The Commerce Club

Helping Entrepreneurs Build & Scale Profitable E-Commerce Brands

The Commerce Club is James Demetriades’ private e-commerce mentorship, helping entrepreneurs launch, build and scale profitable online brands.

Through private mentorship and advisory, James works directly with founders at different stages, from finding the right product and suppliers to building the brand, creating content, acquiring customers and scaling operations.

Product Research & Supplier Sourcing

Brand & Website Development

Content, Creative & AI Systems

Paid Advertising & Scaling

Explore The Commerce Club

James with The Commerce Club community of entrepreneurs

Featured Results

Selected Results From Brands James Has Worked With

A selection of results from e-commerce brands James has helped build, scale and advise through The Commerce Club.

Case Study

True Putts

Result

£0 → £50,149/month

Before

Started from zero with no established brand.

After

Generated over £50k/month.

Our Help

Product strategy and design
Supplier sourcing
Brand and website build

Read full case study

View All Results

James Demetriades delivering a keynote on stage at the Cyprus Diaspora Forum in Limassol, Cyprus

Speaking

Keynotes On E-Commerce, Marketing & Growth

James speaks to founders, brands and teams about building attention, strengthening their brand and turning better marketing into measurable business growth.

E-CommerceBrandingContent & AttentionAI & MarketingPaid AdvertisingFounder-Led BusinessPersonal Branding

Featured Keynote

Building E-Commerce Success With Freedom & Purpose

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Let's Build Together

Ready To Build Or Scale Your Business?

Explore ways to work with James directly or through The Commerce Club.

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